Steve Kaplan's Blog

March 24, 2011


Filed under: Elephants — stevekaplan @ 2:55 pm

Everyone- at some point in their career- has made a few mistakes. I’ve made several. It is how we learn from our mistakes and handle the mistakes that makes us grow, both in business and outside of business.

When I started my sampling company, I had a huge pitch planned for a chocolate company. My team and I had worked on our proposal all night. My assistant insisted I go home, as she stayed an additional few minutes to make the finishing touches.

The next day, when the clients came, all was going well. My team was motivated, our presentation was completed, and bagels were out… with even two spreads.

Right when I start the presentation- from my clients’ expressions alone- I noticed that our proposed campaign of “THE BIG PASS” was misspelled throughout the whole presentation. The p in “pass” was missing. On every single page of the presentation, the logo of “The Big Pass” was misspelled, and eluding to something we would never want to imply to a chocolate company.

I made a joke about it, and proceeded with the presentation. The moral of the story is, when you make a mistake, you have two options. You can handle it, or you can’t.

Mistakes are bound to happen, but what people are really looking for is how you handle them. And in case you’re wondering, when we got the account, one of the clients told me they wanted to work with a team who could handle mistakes gracefully.

What recent mistakes have you made?

How have you handled them?

Check out this article from @Under30CEO. Enjoy.


March 19, 2010

The Elephants Need You

Filed under: Elephants — stevekaplan @ 8:21 am

Something exciting and possibly even a new realization for some of you: the elephants need you. An important first step in bagging your first Elephant is to get over the assumption that no large company could possibly be interested in what you have to offer.  The truth is, the Elephant needs you almost as much as you need the Elephant. And as you’ll see, after you’ve been together for a while- after the Elephant has come to depend on your products or services, and you’ve becomes a larger, more powerful enterprise with other big clients- the Elephant may end up needing you more than you need the Elephant.

March 10, 2010


Filed under: Elephants — stevekaplan @ 9:53 am

If you’ve been on my website, or heard of two of my books: “Bag the Elephant” and “Be the Elephant,” you’re probably wondering WHY Elephant? For me- and for many of you- an elephant is a lot more than an animal of the jungle. An Elephant can drastically impact your business. An Elephant can potentially impact your life. For those of you looking to grow your business, that may have sparked your attention.

Have you ever dreamed of landing that big account? That monster contract that could put you over the top? You’ve probably entertained the hope of dramatically increasing the size of your profits- and your paycheck. Perhaps you’ve already had a taste of the prosperity that can be yours when you ink the paperwork linking you with that Big Customer- the “Elephant.” An Elephant is that big account, that huge customer… the contract that could lead to huge financial rewards. Bagging an Elephant takes a lot of time and patience, but there are huge benefits to bagging a few Elephants opposed to several small businesses. There’s much you need to learn about Elephants before you bag one. Trust me. If it were easy, everyone would do it. You need to think like an Elephant, understand the Elephant, and get on the “Bag the Elephant” Track . My Bag the Elephant Strategies and Tactics have helped me and thousands of others land that big account. I know how Elephants think, what Elephants feel, how Elephants act, because not only have I sold to Elephants, I’ve been the Elephant.


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