Steve Kaplan's Blog

January 26, 2011

Social Media Marketing

Filed under: Steve Insight — stevekaplan @ 12:22 pm

Although I’m not a huge social media junkie, I see its value, and I absolutely know that there’s a great need for it… for specific companies… and if it’s used correctly.

Check out Business Insider’s article about the 9 most important sites for social media marketing. The sites listed were pretty predictable (Yelp, Groupon, YouTube, Facebook, and more.) Obviously, companies that live and solely exist in the online space and social media world are going to thrive in the social media space.

Social media is a great solution (quite possibly the best sometimes) for BRAND ENGAGEMENT, brand awareness, and spreading and sharing information. However, it’s important to be careful when using social media as a marketing tactic. We all are well aware of the social media marketing no no’s out there.

Having an online presence is crucial in 2011. Digital marketing (especially social media) has provided so many people and companies with tons of wins. Think of companies you know have that use it properly and think of companies you know that don’t.

So let’s talk about social media! Which companies do you think use social media best? And why?


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