Steve Kaplan's Blog

December 6, 2010

2011 “Trends”

Filed under: Steve Insight — stevekaplan @ 3:50 pm

leveraging trendsAs we approach the new year, we keep hearing about 2011’s trends. Financial trends, business trends, fashion trends… you name it! Of all the “trends”, that have been forecasted, the one I find most interesting is the 2011 Food Trends.

As you can see, these trends are all positive changes that will take place in American’s diets and grocery shopping habits. These trends are most likely motivated by the combination of the updated USDA dietary guidelines, technological advancements, and Michelle Obama’s Let’s Move’ program.

The new trends include emphasis and improvements on the following:

  • Simplified content
  • Seeing the big picture/encouraging a holistic perspective
  • Customer Service improvements and focus
  • Local products
  • Samples
  • Social Media

Check out the 2011 food trends, and look at the specific updates. These trends are applied to various other industries across the nation and the world. What do these updates tell you about the trends we will most likely see in 2011 and the direction we’re moving towards in 2011?


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