Steve Kaplan's Blog

March 30, 2010

Positioning Your Business

Filed under: Assessment — stevekaplan @ 9:33 am

I have an exercise for you that will stimulate your brain.  Write down all the different ways you can think of that your products or services might be useful to big customers.  Think like an Elephant.  Look at your business from the perspective of the big company.  Does this change your view of your product and service? Can the customer use it as is? Would it be more useful if it were modified? Write down everything that comes to mind.

Five Steps in Positioning Your Business:

  1. Listing your revenue streams
  2. Identifying and listing your operational mandares
  3. Initial Elephant positioning
  4. Big-customer reach
  5. Putting it all together

To learn more information, and for a FREE interactive version of the Five Steps to Position for Success, visit and check out the Five Business Valuation Methods


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