Steve Kaplan's Blog

March 19, 2010

The Elephants Need You

Filed under: Elephants — stevekaplan @ 8:21 am

Something exciting and possibly even a new realization for some of you: the elephants need you. An important first step in bagging your first Elephant is to get over the assumption that no large company could possibly be interested in what you have to offer.  The truth is, the Elephant needs you almost as much as you need the Elephant. And as you’ll see, after you’ve been together for a while- after the Elephant has come to depend on your products or services, and you’ve becomes a larger, more powerful enterprise with other big clients- the Elephant may end up needing you more than you need the Elephant.

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