Work should be fun. This is something I believe, big time. If you’re not having fun, you should find other work. It’s important for two reasons:
Having fun is good for business. People work better when they’re having fun. Look at Southwest Airlines, Seatle’s Pike Place Fish Market, Google, and other thriving businesses that emphasize fun.
Potential clients should feel that working with your business will be a pleasant experience. It strengthens the relationship.
Having fun- and showing it- is a great way to distinguish yourself from your competitors, most of whom will be so focused on getting the dollars that they’ll forget about the relationship, which often is what got them the business in the first place.